I’m excited to announce that I’ve just relaunched my consulting company, Technically Simple. I originally founded Technically Simple way back in 2003 and, working with business partners and contractors, have had the pleasure of working with a wide range of clients to develop marketing strategies and have seen many websites from concept to fruition.
The next chapter of Technically Simple’s evolution is focused on providing consulting, training and education with the intention of making the benefits of technology available to everyone in a friendly and accessible way.
I’ve always had a fascination with technology and continue to see its potential to make life easier and more creative for us humans. Ironically, many people see technology as a source of stress rather than a trusted sidekick. So what’s missing?
Choosing the appropriate technology is an important first step that is often overlooked. There is a lot of marketing hype and false promises around technology and one of Technically Simple’s roles is to act as an advisor and point to well designed solutions. In the near future I’ll be launching the Technically Simple Approved™ program. This seal of approval will be given to technologies that are well designed, reliable and genuinely make people’s lives easier and more productive.
With the appropriate technology in place, it’s important to establish clear workflows and to configured the chosen technology to support these workflows. Equally important is that people using the software be well educated on how to use it effectively and on potential pitfalls. I very much enjoy this sort of work and it draws upon many years experience as a project manager and on my passion for David Allen’s Getting Things Done® (GTD®) methodology, that has had a profoundly positive impact on me, both personally and professionally.
Partnerships with Marketcircle and MINDBODY
I recently established partnerships with two outstanding companies.
Marketcircle has been in business since 1999 and has an outstanding business productivity manager called Daylite that is well suited for single to medium sized Mac-based businesses. I’m a Daylite Certified Partner and am here to help you and your organization get up and running with Daylite or to fine-tune your existing installation.
I’m equally thrilled to be a MINDBODY Business Partner. MINDBODY has a web-based studio management solution that is used by yoga centres, health clubs, martial arts studios, spas and more literally all over the world. It’s a highly flexible solution that manages everything from client accounts to product inventory. I have a passion for fitness, yoga, martial arts and health and wellness in general and am excited to be bringing the benefits of technology to individuals and organizations in this sector.